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Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. The Sixth Edition includes new coverage of artificial intelligence and risk management, social media, resilience training for the community, and draws upon recent work from management, public relations, organizational psychology, marketing, organizational communication, and computer-mediated communication research.
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- ISBN13 9781071816646
- ISBN10 1071816640
- Páginas 304
- Año de Edición 2012
- Idioma Inglés
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Ongoing Crisis Communication: Planning, Managing, and Responding (Inglés)
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- SAGE Publications Ltd (2012)
- 9781071816646
194,70€
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194,70€
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